Tattoo design popularity can vary greatly. Not just globally, but also by individual states. Certain types/styles/designs of tattoos can be very regional.
As a whole, the most popular tattoo in America is of a butterfly, which is the same in the UK. But some tattoos are more popular by state. California, the overall most popular would be portrait tattoos. In Georgia, it's dolphins. Political figure tattoos are actually popular in Michigan, Main and Arkansas. In Utah, the most popular/common tattoo is eyeliner and micro blading (two things that are usually specialized to cosmetology, and not really the tattoo industry, but they're still "tattoos").
Overall, in Europe, the biggest trend is micro realism and minimalist tattoos. Black and Grey floral pieces are also gaining momentum in the region.
In South America, traditional style and Incan/Mayan are still prevalent. It seems to have been that way for some time.
Up until recently, tattoos are not common among the Russian population, and they are still relatively rare compared to other parts of the world. It wasn't very long ago that having a tattoo in Russia generally meant you were a part of a criminal gang. As far as what kind of tattoo is popular in that part of the world, there doesn't appear to be any particular trend as of yet. However, the traditional Khokhloma pattern seems to be the closest thing.
Asia has been tattooing for thousands of years, however, there is still a stigma in parts of Asia that looks down upon tattoos. Traditional Asian tattoos are still very popular, and the classic "body suit" design is still in demand. Tebori, or hand tapping tattoos, is also still very popular. People come from around the world to get one of these done.
In Australia and New Zealand, the old Aboriginal Art style is very popular. Whimsical tattoos seem to be making a move as well. National pride tattoos can be seen quite commonly in the region.
It goes to show, wherever you go in the world, you are sure to find an interesting love of tattoos and their regional tastes.
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